This is a little marketing analogy that I heard today: Marketing is like hitting a golf ball. Sometimes you may hit it right and out in the rough. You didn't fail because you are still progressing down the fairway. You just produced a result you didn't like. You have to know what you could have done to make your shot a little straighter. So just like a golfer, you have to make a little "tweek" to produce a straighter shot!
